Sustainability

At PERMA, we prioritize working with fashion manufacturers in the European Union because it aligns with our ethical commitment to fair labor practices and sustainability. The EU’s stringent labor laws ensure that workers receive fair wages, safe working conditions, and respect for their rights. Additionally, European environmental and quality control standards are among the highest in the world, which means our production processes minimise harmful impacts on the planet. By choosing EU-based manufacturers, we are able to offer fashion that not only looks and feels better but also contributes to a more responsible and transparent supply chain.   

 

We also exclusively use recycled or natural materials such as our unique blend of recycled polyester and organic cotton ensuring minimal harm on the environment and maximum fabric quality for each of our garments. Furthermore, we refuse to ship outside of Europe as we consider long distance shipping unsustainable.   

 

In addition to this, we will be donating 10% of our net profit to the Cochrane Polar Bear Habitat to support the care of their polar bears Henry, Ganuk, and Inukshuk as well as their partnerships with 3rd Level research projects for Arctic Conservation. Find out more: @ https://www.polarbearhabitat.ca/conservation