Our Story

PERMA™ originated in the idyllic town of Dingle, nestled in the far west of Ireland, founded by a group of passionate environmental science students.

 

Our deep connection to the breathtaking landscape of Dingle, with its enchanting wildlife and the beloved local dolphin, Fungi, made us nature caused us to become concerned about the direction of the planet.

Collaborating with like-minded businesses such as Skyscraper® Sustainability, we crafted sleek and minimalist designs, drawing inspiration from the clean, endless, and austere beauty of the Arctic.

Committed to polar bear conservation, we pledged to donate 10% of our profits toward their protection.

We scoured Europe for manufacturers that uphold sustainability and utilize eco-friendly materials while ensuring fair treatment, dignity, and a living wage for workers. Finally, in the summer of 2023, we commenced production. 

 It is our belief that the modern "throw-away" economy is at odds with the long-term well-being of our future generations so all PERMA™ clothing is built to last.

 

Due to an obsession with sustainability and premium quality, our growth may be slow compared to fast fashion brands that harm the environment. However, our ultimate ambition is to propel PERMA™ to a global scale, demonstrating that sustainable fashion is not just an option but an inevitable necessity.