About Us

At PERMA™, we work by example of the Polar Bear- Be Chill. Life may throw some tough moments your way, but like the polar bear, staying resilient and chill is the key. We take our time to make sure everything we do reflects this philosophy.

Durability
Just like the polar bear’s thick fur protects it from the harshest elements, our clothing is built to last. Life’s challenges are unpredictable, but your gear doesn’t have to be. Whether you're navigating a busy day or braving the great outdoors, PERMA™ is designed to hold up, season after season. We don’t believe in fast fashion – only durable clothing that can stand the test of time, just like the polar bear thrives in extreme conditions.

Comfort
Comfort is key. The polar bear’s fur is incredibly dense and soft to the touch, yet provides the protection it needs to stay warm. That’s the kind of softness we build into our clothing. We’ve crafted every piece with this in mind without compromising on strength. It’s the perfect balance: smooth, gentle fabrics that still stand strong against whatever life throws at you.

Adaptability
Polar bears are adaptable – they can survive in icy waters, frozen landscapes, and shifting environments. Similarly, PERMA™ clothing is designed to adapt to whatever you’re up to. Whether you're in the city or out in nature, our pieces fit seamlessly into any setting. They’re made for all conditions, keeping you cool and collected no matter where life takes you.

Sustainability
The polar bear relies on a healthy, thriving Arctic – and so do we. We make sure every piece of PERMA™ clothing is made with eco-friendly materials and sustainable practices. We’re committed to giving back to the planet, which is why we donate 10% of our net profits to charity, including causes that help protect the environment and its inhabitants.

So, whether you’re facing life’s toughest challenges or just chilling with friends, we’ve got your back.

PERMA- be chill.